M+C Saatchi appoints another specialist global CEO
M+C Saatchi Group has appointed Karen Boswell as a new global CEO of digital experience, performance, and consulting.
Boswell will join next month, where she will oversee the group’s media and consulting specialisms, including the strategic direction of data, technology, digital experience, digital media, and consulting. She will also be responsible for its growing intelligence function and expanded focus in martech.
Sitting on the agency’s executive leadership team, Boswell will lead these specialisms to enhance M+C Saatchi’s client services and fuel its ‘Cultural Power’ proposition.