M&C Saatchi appoints Whybin’s ANZ lead to head CommBank

Haysom

M&C Saatchi has picked up Whybin\TBWA Melbourne’s regional group head for ANZ bank to lead its relationship on the Commonwealth Bank account, Mumbrella has learned.

‘Banking specialist’ Mim Haysom is moving from Melbourne to Sydney to take on the role of managing partner, with former BMF Melbourne boss Ricci Meldrum understood to be starting with Whybins to head the ANZ account.

Haysom, who has been at Whybins for three years, is replacing Jo Rozario in the role who will remain at M&C as a managing partner, but take on wider responsibilities at the agency.