M&C Saatchi launches in-house consultancy led by former Yes Agency boss

M&C Saatchi is leaning into the trend of in-housing, launching its own in-house consultancy, Micro Agency, headed up by David Sutherland, the former general manager of the in-house collaboration between Optus and M&C Saatchi’s Re Group, Yes Agency.

The agency is set to address a gap in the market, designing and building bespoke in-house and hybrid marketing capabilities for clients.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.