M&C Saatchi launches in-house consultancy led by former Yes Agency boss
M&C Saatchi is leaning into the trend of in-housing, launching its own in-house consultancy, Micro Agency, headed up by David Sutherland, the former general manager of the in-house collaboration between Optus and M&C Saatchi’s Re Group, Yes Agency.
The agency is set to address a gap in the market, designing and building bespoke in-house and hybrid marketing capabilities for clients.