M&C Saatchi launches mobile division

Sarah Di Mento

Advertising agency M&C Saatchi Sydney has launched M&C Saatchi Mobile, a mobile and tablet marketing division.

The service, already established globally, will offer mobile strategy, planning, buying and tracking.

It will be run by Sarah Di Mento, who joins the company after a role at Mi9’s mobile offering 5th Finger.

M&C’s Australia-based global CEO Tom Dery commented: “The launch of our mobile division follows M&C Saatchi’s move into public relations with the acquisition of Bang PR earlier this year, which in turn followed the launch of our sponsorship activation (M&C Saatchi Sport & Entertainment), branding design (Re), digital production (MAKE) and video & content production (Kite) businesses over the past three years.”

“M&C Saatchi is a house with many front doors,” he said.