NAB launches final instalment of Stand-Ins campaign

NAB has launched the final instalment of its Stand-Ins campaign, which saw the bank’s staff replace people working on the day of the AFL grand final so they could attend the match.

The last video in the series takes a look at the jobs NAB staff did as stand-ins. These included being a fire fighter, a radio DJ, a beekeeper, a children’s entertainer, an animal handler, a dog groomer, a wakeboarder and a ukulele player­­.

The campaign originally broke with a competition to find NAB staff to volunteer to be stand-ins in August.

Ant Keogh, ECD at Clemenger BBDO Melbourne, said: “During the big game, footy fans saw TV crosses to Stand-Ins while they were performing the duties of the people they replaced around Australia. People couldn’t believe that NAB were actually doing this for real.”

Credits:

ECD – Ant Keogh
Creative Directors – Rohan Lancaster, Darren Pitt, Julian Schreiber, Tom Martin
Art Director – Russel  Fox
Writer – Ben Keenan
Agency Producer – Sevda Cemo
Client Services Director – Simon Lamplough
Account Director – Belinda Danks-Woodley
Account Director – Jessica Hughes
Account Manager – Kate Joiner
Senior Planner – Heather Lewis

Client
Kevin Ramsdale – General Manger of Brand
Jodi Geddes – Head of Enterprise Sponsorship and Events
Lesa Brown – Brand Manager, Planning Brand Management

Director – The Glue Society
Production Company – Will O_Rourke
Editor – Tim Parrington
Post Production Offline – The Butchery
Online Operator – Eugene Richards
Post Production Online  – The Refinery
Sound – Flagstaff Studios
Sound Engineer – Paul Le Couteur
Music – Level Two Music / Flagstaff Studios
Digital Production – Celia Karl
Print Production – Ben Nash