M&C Saatchi unveils new strategic proposition ahead of rebrand in the new year
M&C Saatchi Group has announced a new strategic proposition – Cultural Power – setting the stage for a full global rebrand in March next year.
The creative network’s new proposition sees the group galvanise around the principle of creating and curating cultural power for its clients, as a reaction to the seismic changes marketing is facing.
The once-centralised power of traditional media institutions is eroding, as audiences gravitate toward creators, marketers, and other vibrant communities. According to M&C Saatchi, these decentralised cultural hubs now hold unprecedented influence – they reshape how people discover, engage with, and advocate for brands.
