‘It’s not TV, it’s Seven’: Director says network is entering new era after tumultuous 2024
After a tumultuous 2024, a Seven Network director says the media giant is entering a new era.
Seven’s year has been filled with many highs and lows – including a wave of allegations and misconduct, and major newsroom changes. But according to Gereurd Roberts, group managing director of Seven Digital, the leadership team has a new theme to work off: “It’s not TV, it’s Seven.”
“We have to earn the right… this is a new Seven in so many ways. Nothing’s given, everything’s earned,” Roberts said during an appearance on the latest episode of Mumbrella’s one-on-one podcast series.
“We’ve had open ears. Not only through Upfronts, but in meetings afterwards, and that’s really promising.”
It comes after Seven CEO Jeff Howard said that the company is committed to enacting change during his address at last month’s Upfront.
“Let me reassure everyone that we recognise the critical importance of every brand’s reputation and need for absolute safety,” Howard said at the time.
“And that all our clients and partners have a choice. We’ve taken specific action to address our… shortcomings. We’ve made some fundamental changes to our teams and the ways we work.”
During the podcast, Roberts also stressed the importance of local media and called for the industry to rally behind it.
“Imagine a world without professionally produced Australian news,” he said.
“We’re trying to be better and create something that’s compelling for the future, but we do need to value local media.”
Listen to the full podcast here.
Meanwhile, on Tuesday, the network revealed that it would be working with Woodcut International and Keshet International to release a FAST channel offering consumers true crime content on its streaming platform, 7plus.
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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“Imagine a world without professionally produced Australian news,” he said.
Yes, it would be great if it wasn’t so biased toward conservatives. I could not believe the lead story in last night’s edition – a hotel chain banning Australia Day celebrations. This on a day when arrests were made for Australia’s biggest cocain haul were made!
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