‘It’s not TV, it’s Seven’: Director says network is entering new era after tumultuous 2024

After a tumultuous 2024, a Seven Network director says the media giant is entering a new era.

Seven’s year has been filled with many highs and lows – including a wave of allegations and misconduct, and major newsroom changes. But according to Gereurd Roberts, group managing director of Seven Digital, the leadership team has a new theme to work off: “It’s not TV, it’s Seven.”

“We have to earn the right… this is a new Seven in so many ways. Nothing’s given, everything’s earned,” Roberts said during an appearance on the latest episode of Mumbrella’s one-on-one podcast series.

“We’ve had open ears. Not only through Upfronts, but in meetings afterwards, and that’s really promising.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.