McCann looks to Germany for strategy chief

Karl Bates and Ashley Farr

The personnel overhaul at new-look McCann has continued with the drafting of a new strategy chief from an agency in Germany.

McCann’s strategic offering will be headed up by Karl Bates from Saatchi & Saatchi Germany, who takes over from Ashley Farr.

Farr has been running the agency’s planning department during the search for a strategy head, and will now focus on his role as MD of McCann Sydney.