McDonald’s draws on ‘real families’ in new ‘Made for Family’ campaign
A child moving from the country to the city with her family stars in McDonalds’ new ‘Made for Feeling at home. Made for Family’ campaign.
The campaign aims to acknowledge what it is like to be a parent in today’s society and celebrate being a ‘real’ family.
Created by DDB Sydney, the campaign shows a little girl adjusting from the country life to city living and the loss of family time.
What a pathetic advertisement by McDonald’s. The idea that this ad somehow celebrates “real Australian life” is just staggering in its stupidity. Truly cringeworthy.
Does MacDonalds really think we are all that shallow. Never mind that this child’s life has completely changed, it will all be fine now that they can go to MacDonalds! Definitely pathetic!