McDonald’s Happy Studio App found in breach of advertising rules

February 26, 2019 1:11

Fast food giant McDonald’s has fallen foul of the advertising watchdog for its Happy Studio gaming app.

Complaints said the app, which targets children and promotes the brand’s Happy Meals, encourages children to buy “or pester their parents to buy” Happy Meals so they can unlock extra content on the app.

The main character of Happy Studio is a Happy Meal box

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad standards Happy Meal Happy Studio McDonald's

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McDonald’s Happy Studio App found in breach of advertising rules

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