McDonald’s lets fans help a hot chip detective solve crimes in new major Loaded Fries push
McDonald’s is giving its Facebook fans the chance to determine how a hot chip solves a series of crime in a new online ‘movie’ called Loaded, which is part of its new #FryFlix marketing push.
DDB Sydney and VML have created a string of new online videos and TV ads to spruik the fast food chain’s latest product, Loaded Fries, which come with a variety of sauces.
https://www.youtube.com/watch?v=718nKy0W3t8
The launch trailer for the scheme puts fries at the centre of the narrative playing various characters, and telling people they can control what happens next by interacting with the brand on Facebook.It is part of a ‘Bring Fries to life’ campaign from the brand.
Hello McDonald’s and DDB. This week was 1 December not 1 April.
Putting fries at the center of the narrative. Jesus wept this is dillusional. Customers go to McDonald’s for fast and cheap food. Very few have the time or desire to interact with the brand.
Good to see someone stepping into the gap left by Tropfest’s demise.
But seriously, wtf is this campaign mechanic?
“The final short film will premiere on Facebook on December 26”
Yeah, I’ll be looking out for that film release on Boxing Day…
“Loaded Fries are like nothing Macca’s has ever served before”
I beg to differ; 95% of the dish is fries, so EXACTLY like what they’ve served before. The gloop on top is not a revolution.
“a variety of sources” – Sources? Really???
Hi anon,
Absolutely right a heinous error. I’m taking myself off for a talking to.
Cheers,
Alex – editor, Mumbrella
It’s no “Macca’s Chef”:
https://staging.mumbrella.com.au/maccas-goes-long-form-with-masterchef-spoof-9992
Cultural icon of advertising. Hard to live up to. Credit to all for trying.
This must be the non-advertising stuff that’s saving the industry.
The future’s pitch black
@4 Dec 15, 5:30pm ‘@marc’
‘The future’s pitch black’ – Just what the f*** are you doing about that then?
Assuming you are indeed in this industry and commenting on an industry blog, you do bear some kind of responsibility for where the industry is going in the future.
I won’t defend this work. It looks like it had zero dollars invested in it from the agencies concerned, who probably skimmed every last cent off the top of their production budget and then some.
But I won’t take a crappy content ad for McDonald’s and start slamming an entire industry with negativity, exclaiming ‘The future’s pitch black’.
No.
I’ll fight for better budgets – internally and externally. I’ll push for good ideas. I’ll help change things for the better.
And I’ll offer constructive criticism instead of the pathetic, woeful, sit-on-your-arse and blame-everyone-else attitude you tout.
It’s toxic, and it’s that kind of apathy that’s killing our livelihoods.
I guess I’m the odd one out. After the atrocity that was “very un-McDonalds” I think this is fun. The mechanic is a confusing though.