McDonald’s Australia kicks off 24-hour McCafe global activation with giant coffee cup ball pit

Miranda Ward

March 25, 2015 11:30

McDonald’s McCafe Australia has launched a global McDonald’s initiative ‘imlovinit24’ with a seven-metre wide, coffee cup-shaped ball pit.

The campaign, created by Leo Burnett, seeks to create “unique gifts of joy” for people all over the world through 24 activations in 24 cities over 24 hours all on March 24.

Mark Lollback, chief marketing officer of McDonald’s Australia, said: “We love doing things first and with McCafé starting out in Australia it was only fitting that we kick-off the global initiative in this way.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

just sayong 26 Mar 15

In consideration that Maccas is losing profit, the ball pit is a great idea. Imagine all the wallets, coins and mobile phones falling in. They could rename it “the money pit”!

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