McDonald’s open door policy invites public on behind the scenes tour
For the first time in a decade McDonald’s is opening its doors to allow consumers into restaurants to see the food preparation process and ask questions about what goes on behind the scenes.
The initiative developed internally by McDonald’s was last done in 2003 and involves restaurants across the country.
Around 200 McDonald’s restaurants will nominate tour guides to lead groups of up to five people on 30 minutes tours between 10am and 4pm on Saturday May 25.
A spokeswoman for McDonald’s said the restaurant planned the Open Door day without the assistance of an ad agency and is promoting the day on it’s social media Facebook page and through other online activities.
When I read “developed internally by McDonalds” I think bowel cancer.
When I was in grade 3, some 31 years ago now, my class took a tour around the McDonalds restaurant in Bendigo. What the educational purpose of this was escapes me now – recalling the 1980’s it was probably a ‘Health’ class!
But for some reason I just assumed that this would have been continuing over the last three decades. I wonder at what point Maccas figured it wasn’t a good idea to have the public seeing how they churn out their burgers. Even back then, I’m pretty sure none of us thought McDonalds was the pinnacle of ‘quality’ food. Seeing behind the scenes was more just an insight into how smart management allowed regular food to become ‘fast food’.
Why couldn’t they return to opening their doors more frequently? Surely offering the opportunity for 8 year-olds to see how everything is made, on a more regular basis, would do more good than bad for the brand.
There’s no possessive apostrophe in its. Good grammar costs less than a Cheeseburger.
I am completely gobsmacked as to why anybody would want to tour Mcdonalds. Honestly.
Quite correct Barkeep, unless it indicates an omitted letter such as ‘It is’ shortened to ‘it’s’ which is the use here. There is not an apostrophe in pedant, or wrong either.
A great idea – PR 101; nothing to hide.
Actually Groucho, although I suspect I share your view that Barkeep is being a pedantic twat, there is one example – paragraph four – where there is an apostrophe used incorrectly. I hope I haven’t become an equally big twat in pointing this out.
The incorrect use of ‘it’s’ instead of ‘its’one of my five pet hates along with:
People who say ‘pacific’ when they mean ‘specific’
Those that add ‘literally’ into a sentence to give it emphasis when what they are describing is metaphorical at best – “it was so humiliating, I Iiterally died”
Those that think they are being sophisticated when they say ‘John and I’ when they really mean ‘John and me’, and
Particularly on this last point: those that refuse to accept that they are wrong.
Love this idea! Transparency is key.
Hope they wear hairnets.
People that say “For all intensive purposes” instead of “For all intents and purposes”….
@Paul, shit I missed that , does this mean I’m fallible………………………
I also have an issue with people who use ‘issue’ instead of specifying what they mean, people who say ‘going forward’ when the context makes future obvious, and people who say ‘penultimate’ when they mean ultimate.
Generally when people swamp meaning with cliches they have no idea what they are really talking about.
Words are like the pickle in a big mac, sometimes one provides the best and only flavour in a sentence.
What a good idea
Our thanks to Kieran at Frewville for a most informative and interesting tour. The organisation with emphasis on clean, timely and friendly service was superb, a match for the quality and variety of McDonald’s barbecue-style foods and drinks.
I just wish McD’s would go back to their old, “cheap and nasty” image, instead of trying to gussy themselves up with all these fancy menus and way-too-expensive prices (seriously, $5 for a crapburger?)