McDonald’s promotes ‘McMate’ burger in ad which sees the public take over a McDonald’s to prepare the burger

McDonald’s is promoting its publicly voted for burger with a new ad which sees a group of customers take over a McDonald’s kitchen to prepare one of the “McMate” burgers for Maccas staff.

https://www.youtube.com/watch?v=Vhn0tRhxxn0

According to the ad, created by DDB Sydney, consumers suggested the ingredients for the two burgers, which comes in a chicken and a beef variety, and also named it.

“We wanted to highlight our fans’ ownership of the burger, and felt there was no better way to demonstrate this then by flipping the restaurant on its head and letting Australians take over the kitchen and showcase the ingredients they selected for our first ever crowdsourced burger, the McMate,” a McDonald’s spokesperson said.