McDonald’s shifts PR account back to Mango Communications

March 20, 2018 8:33

Fast food giant McDonald’s has moved its public relations account from Eleven PR back to DDB Group’s Mango, Mumbrella can reveal.

Eleven was appointed to McDonald’s account in July 2016, winning the account from WPP’s PPR, while Mango remained on McDonald’s’ PR roster “working alongside DDB on select integrated projects”.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

DDB Eleven Mango McDonald's PR

5 COMMENTS

JR 20 Mar 18

Mango’s leadership in the twelve months up to Macca’s departing was a joke. It was no surprise they left

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Curious 20 Mar 18

Who was the agency’s leader before McDonald’s left?

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Please tell me VML is next. 20 Mar 18

Snapplications was great. Everything else they do on McDonalds is terrible.

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I was there 20 Mar 18

Fern

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Yeah... 26 Mar 18

Because DDB’s ads are really doing well.

At least VML makes interesting shit.

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