McDonald’s taps into social space with ‘Snapchatable’ cup
McDonald’s has launched a new ‘Snapchatable’ frozen drink cup, giving customers the chance to face swap or turn their drink into an animated dog or deer.
The new cup can be recognised by Snapchat and is part of a wider campaign, ‘The Summer Playground’.
More geo-filters can be unlocked through Snapchat codes printed on the cups throughout the summer period.
