McGrath appoints Neo to lead search and performance marketing

February 23, 2021 9:06

McGrath Estate Agents has appointed GroupM’s specialist performance marketing and SEO agency, Neo Media World (Neo), following a competitive pitch. GroupM is a division of WPP AUNZ.

The agency will provide the real estate platform with SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measurement and optimisation services with a focus on current and emerging digital and social platforms.

Neo Australia General Manager, Daniel Benton, said Neo would drive the “further evolution” of McGrath’s performance marketing programmes.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.