MCN launches six-second ad format to be trialled with Jaguar Land Rover and Rebel
Multi Channel Network (MCN) has announced the creation of a new advertising break structure that will house six-second ads, in a first for linear television.
The new 12-second break structure allows brands to run two six-second ads during news content segments on Foxtel, and will be trialled on Fox Sports with Jaguar Land Rover and Rebel.
MCN CEO Mark Frain
Need some new ponies in that stable over there, take it both Nev and Frain weren’t on the chopping block mentioned last week
Didn’t a liquor company – I think Diaego – run 6-second ‘blip’ ads on FTA in the early 2000s?
Clems also had the 10-second Gillette Great Moments In Sport back in the late ’90s – but I think they were technically channel promos (that looked a lot like ads).
There’s still more people working in MCN than Foxtel programming/production – while this emphasis continues Foxtel will continue to tank.
Nice work Nev and Team. Will be interesting to see the uptake of this format. Has certainly been successful across YouTube.