F.Y.I.

MCN to use Sky News and Ten TV content on its shopping centre outdoor ad screens

January 21, 2016 9:32

Content from Network Ten and Sky News will be streamed into shopping centres using MCN’s out of home technology as the sales house looks to create more appealing content for shoppers.

The announcement:

Multi Channel Network’s (MCN) innovation in shopping mall advertising continues to grow, with the company announcing a significant expansion to its Television Out-Of-Home (TV-OOH) offering across the country.

MCN TV-OOH is a content driven, audio enabled network of digital HD television screens in shopping centres; designed to inform, engage and entertain consumers whilst they are in a purchasing frame of mind.

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