MCoBeauty taps Bureau of Everything for global expansion

January 30, 2025 9:52

Indie creative shop Bureau of Everything has expanded its remit with beauty brand MCoBeauty, named as the agency of record to support its global expansion, Mumbrella can reveal.

The agency has been tasked with brand strategy, design, and a new brand platform which is already underway.

Having recently launched in the US, finalising plans to launch in other markets soon, and disrupting the Australian and New Zealand beauty market, MCoBeauty brings access to high-end beauty at an affordable price point.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.