McWilliam’s Wines Group adds Dialogue PR and Molasses to public relations and branding accounts

McWilliam’s Wines Group has undergone an agency reshuffle, appointing Dialogue PR to its public relations account and Molasses to manage its brand design.

Dialogue PR will be responsible for the wine group’s communication strategy, content development, media relations and supporting the McWilliam’s in-house communication teams.

The agency will be working closely with the labels McWilliam’s, Hanwood, McW and Mount Pleasant.

McWilliam’s Wines Group has added Dialogue PR and Molasses to its agency roster