NZ snow-goers wear matching outfits to promote Air NZ flights to ski fields

Air New Zealand is pastiching the “meanwhile in…” internet memes in its latest campaign promoting its direct trans-Tasman services to the South Island ski fields.

The “Meanwhile in…New Zealand” campaign, created by online content creator Diaries Downunder, features two snowboarders and a skier all wearing matching woollen skivvies and pop-pop beans who proceed to ski and board down Central Otago’s Isobel Glacier.

Destination Queenstown CEO Graham Budd said: “All ski resorts will be open and ready this week to welcome Australian skiers, boarders and holiday makers – so now is the time to book your seat for an unbeatable winter experience in Queenstown.”