Meat and Livestock Australia appoints Accela PR to its public relations in Singapore

Singapore-based agency, Accela PR, has been appointed to the public relations account for Meat and Livestock Australia (MLA) in Singapore.

MLA works with exporters to get Australian beef, lamb and goat into overseas markets and works with supermarkets, hotels, and restaurants through the global brand of True Aussie Beef and Lamb.

Accela PR will be working with the True Aussie brand to support MLA in building awareness of the core attributes of the Australian red meat industry and drive preference for Australian red meat.