MEC becomes ‘The Real-Time Agency’, boss: “we need to stand out in a commodity industry”
MEC boss Peter Vogel
MEC has become the latest media agency in Australia to attempt to stand out from a homogenous crowd, introducing the line ‘The Real-Time Agency’.
The slogan does not replace MEC’s global ‘Active Engagement’ proposition, and the ambition “to be our clients’ most valued business partner, famous for inspiring people and exceptional results”.
MEC Australia boss Peter Vogel said in a press release: “Marketers now have to operate in ‘consumer-time’ as opposed to less responsive ‘brand-time’. Our approach enables our clients to make faster more informed decisions, more often, to get to market quicker and in more relevant ways. It’s what we call ‘real-time’ communications.”
So what, they just book distress? Classy short-termism.
Three words starting with “the” and meaning ???????
“We make it up as we go along” – a brutally honest proposition if you ask me.
MEC are to be applauded for their honesty, if only all agencies were so candid.