MEC wins $60m Nestlé media pitch

Media agency MEC has won the $60m media pitch for the Nestlé media account.

The decision is a significant loss for incumbent ZenithOptimedia which has seen reviews on Nestlé as well as Qantas and NT Tourism which are currently also out to pitch.

“The decision to move to a Groupm agency model was driven by a closer alignment to Nestlé’s strategic imperatives for the future,” said Antonia Farquhar, Nestlé’s head of media and digital.

“Over the last 10 years we have had a solid partnership with ZenithOptimedia. Nestlé greatly appreciates the people who’ve worked on the business and the work they have produced. This move does not reflect our relationship with ZenithOptimedia worldwide, as we continue to work with them in other markets.”