Media agency will ‘enable us to make more intelligent decisions’, says new Wotif marketer
Amanda Behre: digital first approach
The future of Wotif’s “brave” Wotifia campaign is hanging in the balance as the travel retailer plans its next wave of marketing in collaboration with new media buyer Vizeum.
Amanda Behre, director of brand and marketing, refused to be drawn on whether Wotifia, which split consumers when it launched last August, will be retained.
She admitted the fantasy world of Jack and Charlie, who took part in a range of bizarre experiences around the globe, received a “mixed reaction” but insisted it “did its job”.
