Media buyers have mixed views on brand’s desire to advertise around Schapelle interview

While speculation grows that Indonesian authorities will not allow Schapelle Corby to give a TV interview, senior media buyers have expressed mixed opinions about the desirability of commercial spots around any broadcast.

When approached by Mumbrella, many senior media buyers were reluctant to speak on the record about whether they would be willing to advertise around the interview, which is tipped to be screened on the Seven Network if it does go ahead. However, most agreed if an interview is screened it would draw a mass audience in the millions.

Andrew Lamb managing director of media agency TMS said a number of brands would be reluctant to advertise around such a controversial interview.

“For something like this there are going to be clients who say ‘I don’t want the drama’ or even the headache of dealing with a backlash from people who think the interview shouldn’t have gone ahead,” said Lamb, whose agency represents Toyota amongst other brands.