Media buyers lick their lips as Nine launches the biggest sporting event on Australian TV
With the Australian Open kicking off today, Mumbrella’s Calum Jaspan looks at why the competition holds so much weight amongst advertisers, and how it gives its broadcast partner, Nine, the edge at the start of the ratings year.
Last year’s Australian Open couldn’t have delivered a much better scenario for both Tennis Australia and its broadcast partner, Nine.
After the entire nation placed its focus squarely on the tournament’s build-up (thanks to Novak Djokovic’s Covid-19 vaccination status), the on-court action brought even more non-traditional fans to the table.
With Ash Barty taking her maiden home grand slam title, as well as ‘Special Ks’ Nick Kyrgios and Thanasi Kokkinakis winning the Men’s Doubles, 2022 proved a ratings hit across the entire two weeks.
Did we already forget about the FIFA World Cup coverage that SBS nailed?