Media Federation of Australia appoints new chair and deputy chair
Imogen Hewitt, Aimee Buchanan, and Sophie Madden
The Media Federation of Australia (MFA) has appointed WPP Media ANZ CEO Aimee Buchanan as its chair, alongside Imogen Hewitt, Spark Foundry ANZ CEO and Publicis Groupe CMO as deputy chair.
The MFA is the industry body for Australian media agencies. The pair will be tasked with guiding its strategic direction and “the priorities of the board to support a strong media industry”.
Buchanan and Hewitt have each served on the MFA board for six years. Buchanan succeeds Mark Coad as chair, while Hewitt takes over from the previous deputy chair, Virginia Hyland. They both stepped down after leaving their respective roles at IPG Mediabrands and Havas Media.
