Media group buying site Lilbirdie opens up to media buyers

Lilbirdie, the group buying site for media deals that launched in February, has opened up its service for media buyers.

The service was initially available only for advertisers to buy directly, but demand from media agencies has prompted a broadening of the offer, founder and marketing director Samantha Tannous told Mumbrella.

“We do not see ourselves as a replacement for media buyers,” she said, adding that media buys would include commission.

So far, media deals have included cinema, digital screens in convenience stores, branded napkins in food courts, bicycle advertising, hot air balloons, direct mail, telemarketing, websites and Chinese language newspapers.

The value of deals has varied from $300 to $10,000.

“We want media buyers to think of us as the 30-second media rep,” Tannous said. “Buyers are caught in the dilemma of wanting to find new and interesting media options for their clients, but without the time to see hundreds and thousands of reps. By using LilBirdie.com.au, they can save time and money on mainstream and alternative media options.”

Currently, the service handles just offer a week, but Tannous noted that the service, which she says is “still in the experimental phase”, would offer two a week and eventually daily deals as demand grows.

“We’re really impressed with the levels of growth we’re experiencing. We’re clearly touching a nerve with people,” she said.