Media Mayhem: Steve O’Connor – ‘It’s frustrating for us and frustrating for advertisers’
In this week’s Media Mayhem, we sit down with JCDecaux CEO, Steve O’Connor.
How is the operating environment impacting your team, clients and partners?
There’s a lot of pressure, there’s no doubt about that. I know that we’re really going to double down on psychosocial safety [which we’re] basically required to by law, anyway. So that’s something we have to do, that’s something we want to do, because we recognise that there is a lot of pressure in the business now being applied from media agencies and from advertisers directly. So, that’s something that we really need to be very conscious of.
What changes are you seeing in consumer behaviour and preferences?
In our world, consumers, I suppose it would be typically landlords, they want more money. They’re pushing very hard for more more revenue and that’s the name of the game for them. So, it’s whichever company has got more confidence in their revenue forecasts and how bullish they are in terms of their projections and their preparedness to share. A bigger and growing proportion of that is where the pressure comes from.
