Media measurement’s second coming
Welcome to Unmade, mostly written on a grey Tuesday afternoon at Sisters Beach.
This morning, it’s a whole other picture. There’s mist on the horizon as the sun comes up over Sisters Island, but otherwise not a cloud in the sky. It might only be six degrees C here in Tasmania, but it looks like spring has sprung.

So, pinch, punch, first of the month. Also, happy Ginger Cat Appreciation Day.
Unmade’s numbers are still growing fast. We’re up to 898 signups. That’s pretty amazing, considering it’s only been just over a week since starting.

Tim, Hope you’re not getting ahead of yourself down there. Reckon you meant that most of your latest piece was written on Tuesday afternoon. The cool, clean air at Sisters Beach should be working to your advantage, not leaving you not knowing what day it is. Pedantry aside, keep up the good work.
You’ve got that exactly correct. I need a subeditor! Thanks for flagging that (and to everyone who did by email too!) Now updated on the website, at least…
Cheers,
Tim