Media recession takes TV ad spend below $4bn for first time
The Australian TV industry has seen its revenues fall below $4bn for the first time in modern media history, new numbers from industry body Think TV have revealed.
The value of the total commercial TV advertising market including Seven, Nine, Ten, Foxtel and the regional networks (but not SBS) fell to $3,985,067,736 between July 2018 and June 2019.
Across the financial year, the number was down 4.08% on the previous 12 months. It is the first time since the Global Financial Crisis that the TV industry has slipped into recession.
Given how far their audiences are back and how CPMs have increased TV has done a phenomenal job maintaining revenue.
If you blame the economy on the way down then I guess you can only credit it entirely on the way up.
$200m overstatement – that is numberwanging innit guys?
You could interpret it that way – but most numberwangers don’t issue amendments.
And many media companies – especially global digital companies – release nothing.