Media throws itself into April Fool’s Day
Australian media has thrown itself into April Fool’s Day with reports of everything from Melbourne bidding to host the running of the bulls to Google’s move into sport.
Google Australia’s contribution to April Fool’s Day was using its official blog to announce the creation of the gBall:
“With inbuilt GPS, motion sensor and artificial intelligence capabilities, the gBall has a number of amazing features, including the ability to measure kicks, get kicking tips, notify talent scouts and locate your lost ball on Google Maps.”
PR agency Access announced their new April Fool’s Day client, Mayhem, with a brief of revamping the image of bikies:
The Western Advocate newspaper in Bathurst NSW features a prominent story on page 3 today – ‘River ripples raise shark theory’ – which includes a photo of a large dorsal fin in the Macquarie River in the middle of town, about an alleged shark sighting by ‘Bathurst resident Cam Raman … ‘.
(Cam Raman … camera man; get it?)
Bathurst is 200 kms inland and 2000 feet above sea level.
And Leo Burnett Sydney claimed a billion people took part in Earth Hour.
I thought Virgin Blue’s front page advertisement for Kids’ Birthday Flights was inspired.
A great piece here about Telstra,
“Telstra has agreed to an operational split of its wholesale and retail arms if it wins the A$4.7 billion (US$3.2 billion) National Broadband Network (NBN) following clandestine talks with Communications Minister Stephen Conroy.
Internet service providers said the move, announced by the telco Tuesday at the Sydney CommsDay conference, will “liberate the telecommunications industry” from exorbitant wholesale access prices and bring access agreements in line with those in the UK and much of Europe. ”
http://www.networkworld.com/ne.....split.html