Media Unmade – Chapter 16: 2Day was Yesterday

Welcome to the latest Unmade podcast. Today’s edition features another extract from the audio edition of my book, Media Unmade, which is published by Hardie Grant and available online and in book stores.

In today’s chapter – the last in the book’s second act, we focus on radio. We explore the historic moment when Australia’s radio landscape was upended. In a move that triggered a decade of humiliation for the once-dominant 2DayFM, owner Southern Cross Austereo allowed its top rating Sydney team of Kyle Sandilands and Jackie Henderson to walk away.

After a series of secret meetings – and one of the biggest gambles of the decade by Australian Radio Network boss Ciaran Davis – The Kyle & Jackie O Show moved to the brand new station of Kiis FM.

Along the way, the news almost leaked early after the creative agency working on the rebrand of Mix FM to Kiis failed to close the blinds.