Media Watch host Paul Barry tells 2GB’s Ben Fordham to ‘hard’n up’ over Man Shake segment
Radio 2GB Drive host Ben Fordham has fired back at the ABC’s Media Watch program accusing it of misrepresenting his advertising on behalf of weight loss product the Man Shake, which his brother has a stake in.
Fordham spent 15 minutes during his broadcast yesterday criticising Media Watch’s segment from Monday night, accusing them of running a “mishmash” of clips designed to “make it sound like I was handing out endless free publicity for the Man Shake.”
Media Watch host Paul Barry responded to the criticism telling Mumbrella this morning: “I think Ben needs to Hard’n Up. Media Watch raised perfectly legitimate criticisms and dealt with him in an entirely appropriate manner. Fordham’s claims that we misled viewers are 100 per cent wrong.”
During Monday night’s program Media Watch criticised Fordham’s ads for the Man Shake noting instances where guests commentators Jason Morrison or Darryl Brohman “The Big Marn” had ad-libbed around the ads, claiming that had created confusion for listeners around what was editorial and advertising.
well……who gives a hoot.
Must have been a slow week for Media Watch!!
Does anyone know the story behind this product…it seems to get endless exposure in News Ltd publications (let alone 2GB), including amazing social media support via News Ltd outlets. The creator of the product seems to even write editorial for News. eg http://www.dailytelegraph.com......7281463608
Plus it’s featured in Nine outlets like ACA.
Man Shake are either paying a fortune in advertising/advertorial or paying the high profile sports talent to front the product in publicity.
Or lets not be cynical…they could have just one killer PR!
Anyone know?
Belmac Investments Pty Ltd – run by Adam Macdougall’s wife. Seems to be a family company linked to a family trust.
I wager they’re simply paying for it.
SACD, my hunch from previous manshake exposure is Adam Maddog McDougall is well connected around town as well as having some good $$ to spend. Knowing people knowing people and likely a few back slaps are whats helping him out.
SACD – have a look at the talent in The Fordham Company stable and there’s your answer.
The coverage on 2GB is likely primarily live reads which come into discussion from time to time in organic radio talk.
Non-story IMO
Presumably there is a harden up manshake that is presumably delicious. In fact I’ve just lost 3kgs just writing the words
I remember the days when Media Watch was actually interesting.
Hi, Matt here from Hong Kong. I’ve been drinking the manshake for weeks. Love it. Love it enough to write in to a radio station whom I don’t have a personal relationship with.
I’ll write another one liner to you in another few weeks.
Why are there so many spelling and grammatical errors in this article? Surely with journos going cheap from Fairfax you could afford subs?
really Manshake who gives a toss………it’s time to privatise the Abc,
How would you react if Fordham’s on-air endorsement went like this: ‘I just love the man shake. I drink it all the time. Oh and by the way my brother owns a stake in the company.’ Favourable editorial for an advertiser who just happens to be a family member. Aha! Wink wink, nudge nudge.
Would you write an article promoting a product with links to your brother’s company without disclosing it? If the answer is no, then surely you agree that Fordham’s endorsement crosses the line. Cash for comment it ain’t, but that doesn’t mean it’s not suss.
How many people and budget does MediaWatch use for 7 mins of TV a week?
Media watch does not give a fig what they put to air. They appear to think they are never wrong and can say whatever. Barry needs to go out and get a real job.
Seems like the Fordham spinners are calling in a few favors here … apparently this stuff, whatever it is, will make you ripped and ready to rock after a glassful or ten. And while they’re at it, let’s give it to those ABC lefty losers, those haters of free enterprise. Do Fordham’s 2GB elders, Jones and Hadley, guzzle this stuff as well? If so, it’s not working.
The way Ben Fordham went on about it for so long made me think Mediawatch had hit a raw nerve. Then all the Tea Party freaks on here and other places chimed in with ‘Ban the ABC’ etc, so I knew that there must be something in it. Next time, let it go through to the keeper Ben. By being so touchy and frothing at the mouth, you told me EVERYTHING I need to know about this.
Those complaining about Media Watch are missing to point about what was put to air. Man Shake does seem to get a lot of free publicity on the radio. Far more than what should be run as chit chart and it should be paid for. If it is not free then it should be pointed out it is advertising.
At least Adam McDougall doesn’t promote Man Shake in his weekly MadFit page in the Sunday Telegraph.
I just can’t believe anyone called a product a ‘manshake’!
Methinks the on-air spruikers are having a collective shake of their collective manhoods.