Mediabrands’ Magna predicts local ad market will grow by 11% in 2021
Mediabrands’ media research and intelligence unit, Magna, has predicted the Australian advertising market will grow by 11% in 2021 to $17.5 billion, with the forecast indicating 17% growth for linear and 9% for digital.
The findings follow those from competitor media agency Zenith, which predicted 8% growth.
