Mediacom is B&T’s agency of the year
Mediacom boss Toby Jenner
Mediacom has been named Agency of the Year as well as Media Agency of the Year at this year’s B&T Awards.
The GroupM agency was awarded the top honour based on its performance in turning round MediaCom’s fortunes in 2011, led by chief executive Toby Jenner and chief operating officer Mark Pejic.
On the Media Agency of the Year, one judge said: “It was the Titanic and Jenner has refloated it, steered it and got it steaming.”
Is this the first time a media specialist has won agency of the year? Congrats to Toby and his team. Or more appropriately: “Get in my son”
No, Ikon won it in 2007.
OMD took out overall agency of the year in 2009 ie Media Agency of the Year, Employer of the Year and Agency of the Decade.
OMD took out Grand Prix Agency of the Year in 2009 by winning Employer of the Year, Media Agency of the Year and Media Agency of the Decade.
Fair enough. No big deal then.