MediaCom promotes from within for chief strategy role and MD of Sydney office

Black and Sneddon

MediaCom has named head of The Entertainment Division James Sneddon as managing director of its Sydney office, also promoting national head of strategy Helen Back to chief strategy officer.

The appointments follow a turbulent period for the agency which saw it face a major misreporting controversy earlier this year.

It follows on from the news the global president of GroupM has found a new local boss to replace former CEO Mark Pejic, who left the agency in June.