Mediacom’s Nic Hodges: Forget snake oil – social media should be about insight
Mediacom’s head of innovation and technology has warned that agencies rushing to monetise social media may not find the goldmine they expect.
The comment from Nic Hodges came after Mediabrands – the parent company for Initiative and Universal McCann – said is to launch a social media division, which will probably be called Rally.
And it also follows renewed debate about where in the communications mix brands’ social media should be led from.
Agreed Nic.
One brand doing such, and well, is Supre on Facebook. Every post is a design poll, and if they’re smart (and i’m sure they are) they use those insights to design the next season’s range http://www.facebook.com/supre
(no commercial interests involved, just admiration)
worth noting they don’t do their Facebook Page in-house :/
Social Media is still snake oil. No matter how you cut the snake.
I agree. Unfortunately most social media is the 2010 equivalent of the belly flop competition. Invite people to some silly event and hope they tweet about it or send us your silly video and win. I can’t see the value of either to most brands.
most Social Media is the marketing equivalent of mugging – expensive and bad for the head
just wondering how will all the social media companies look at monitoring actual conversations as well; i’m pretty sure that face to face conversations about products etc would be the main form of social media