Medibank ad resembling news content breached code of ethics, says watchdog
A Medibank TV ad, in which a Medibank ‘reporter’ performed a news-style report, breached the AANA code of ethics according to Ad Standards.
A complaint about the ad claimed it was misleading due to the placement of the Seven logo, and therefore an attempt to “masquerade” as a Seven News report.
The ad featured in a Seven News commercial break, with the reporter holding a Medibank branded microphone. A Seven News ticker was displayed at the bottom of the screen, promoting upcoming news reports. The complaint said that these visual features were used to “trick viewers”. The ad was followed by an additional 30 second Medibank commercial.
Medibank tricked me into taking better care of myself… evil bastards!!
I thought that for sure Professor Rachelle Buchbinder (Book Binder) was a made up name. I had to look it up. She is legit!
Medibank’s new “get the most out of your cover” ad is very heavy for people who have lost children or siblings to young car accidents. What are they portraying in this ad? I saw it on channel 10 but I imagine it’s everywhere over the internet, tv and radio.
I believe they are saying if you had Medibank cover you may not have lost your loved one.
Personally I think Australia’s emergency department would treat most cases the same no matter what your cover situation is. I don’t think they should be able to put this emotional torture on tv.