Medibank shifts ad account from Patts to Whybins

Mediabank has moved its advertising business to Whybin\TBWA Melbourne after a pitch that involved incumbent GPY&R Melbourne, Mumbrella can reveal.

The pitch kicked off in November last year as part of a “best practice review of suppliers”.

Patts Melbourne’s newly promoted MD Steve Doherty confirmed the news. He told Mumbrella: “Unfortunately, we didn’t win the pitch, but life goes on. We wish the client well.”