Meditation marketed to young people in new ad

An Australian meditation app Smiling Mind has launched a national ad campaign to market meditation to young people.

The commercial, created by Exit Films, aims to showcase “the magical transformation meditation can have physically, mentally and spiritually” and features a variety of young Australians using the meditation app.

https://www.youtube.com/watch?v=B2o1pEmXHao

Exit Films director Brett Ludeman said: “We were keen to depict how meditation sheds the layers of stress and invokes a sense of freedom. We wanted to create a campaign that promotes ease, accessibility and also helps people imagine what it’s like to experience a meditation session from inside someone’s mind.”