Meditation marketed to young people in new ad
An Australian meditation app Smiling Mind has launched a national ad campaign to market meditation to young people.
The commercial, created by Exit Films, aims to showcase “the magical transformation meditation can have physically, mentally and spiritually” and features a variety of young Australians using the meditation app.
https://www.youtube.com/watch?v=B2o1pEmXHao
Exit Films director Brett Ludeman said: “We were keen to depict how meditation sheds the layers of stress and invokes a sense of freedom. We wanted to create a campaign that promotes ease, accessibility and also helps people imagine what it’s like to experience a meditation session from inside someone’s mind.”
The TVCs will air nationally across community service slots on free-to-air television, Foxtel and in cinemas and will be supported by national print, online and outdoor ads that launch later this month.
Director Steve Cornwell said: “The new campaign shows just how much Smiling Mind has grown up since its launch 12 months ago. We wanted to celebrate its 60,000 downloads and create a sense of community for new users of the program.”
The launch of the commercial coincides with the brand’s 12-month anniversary.
Credits:
Exit Film:
- Director: Brett Ludeman
- Producer: Jeremy Flynn
- DP: Shelley Farthing-Dawe
- Art Direction: Tammy Knox
- Puppeteers: Rennie Watson and Nate Reardon
Post Production: Pixel Kitchen
- Post Producer: Haley Polacik
- Editor: Marty Gilchrist
- Online: John Gavin
Cornwell:
- Anthony Nelson: creative director
- James Silverstow: Designer
- James West: Design director
Cast:
- Adam De Leon
- Frank Fazio
- Eleanor Sweeney
