Medium Rare’s Storyation appoints Andrés López-Varela as GM

Storyation has announced the promotion of Andrés López-Varela the new general manager – strategy and operations for the content marketing agency.

López-Varela has been part of the agency for the past three years, serving as head of strategy, and previously worked as global content editor at Tourism Australia. He also held roles at Weber Shandwick and One Green Bean.

The agency was acquired by News Corp-owned Medium Rare in late 2019, with the latter recently adding Nick Smith as group content director.