Mega-influencers lose millions of followers in a short time: HypeAuditor

September 19, 2022 8:57

AI analytics platform HypeAuditor, an analytics platform for brands seeking fair, transparent, and effective influencer marketing, has recently found some of the world’s top celebrity influencers have been collectively losing millions of their Instagram followers in the last 14 days alone.

HypeAuditor’s analysis showed that rather than the decline representing a mass exodus of fans, it appeared to be a targeted approach by Instagram itself going through a purge of bots and fake followers.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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