Mel B: A pic of me in a bikini on Twitter could lead to a sponsorship deal, Martha Stewart suggests she tweets while driving
Former Spice Girl and X Factor Australia judge Mel B has said that she uses social media to create sponsorship opportunities for herself, as well as engage with fans.
“Twitter is great for engaging with fans. But it is also good for creating commercial opportunities,” she said in a session titled ‘Celebrities and the media’, hosted by Mail Online publisher Martin Clarke at the Cannes Lions festival today.
Martha Stewart, Mel B and Nick Cannon. Pic credit: streetfoxlondon
“A picture of me in a bikini could lead to a deal with a lingerie brand,” said the singer, who said she posts six-seven times daily on social media.
Martha says she tweets ‘in the car’ not that she is driving. I doubt she drives herself to work in Manhattan. Most very senior execs don’t.