Melbourne blogger Louisa Claire launches blog-brand matchmaking service
Melbourne blogger Louisa Claire has launched a matchmaking service for brands and blogs.
Called Brand Meets Blog, the service will fill a gap in the market for companies that take a strategic approach to blogging and build “trust capital” with bloggers, Claire told Mumbrella.
“At the moment in Australia, there’s too much mass messaging of large groups of bloggers, rather than targeted campaigns that find a good fit between brand and blog,” she said.
Brand Meets Blog offers a consulting service and a monthly newsletter covering a different niche each month, the bloggers within it and information about how to work best with them.
What a fabulous idea! As a newish Mummy blogger this is perfect!
great idea… this is the start of many I’m sure.
What a great idea, there is such an opportunity here for bloggers and marketer alike.
I love Louise’s idea – such a good service to both sides – and it will be interesting to see who benefits most
great work Louisa 🙂
Hmmm…but will there be budget available if the main brand side is represented via PR firms? I suspect not.