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Melbourne International Film Festival uses no words in ad to promote new ways of reviewing films

July 19, 2018 9:30

The Melbourne International Film Festival (MIFF) has used no words in its video which aims to promote the different ways in which films can be reviewed.

Created by McCann Melbourne, the 45 second promotional video ‘Unwritten Reviews’ shows six different ways of reviewing films through cooking, music, aboriginal art, cocktail making, beer brewing and tattooing.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
McCann Melbourne Melbourne International Film Festival
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