Racing Victoria and Melbourne Racing Club pitches $3m media account

February 23, 2015 12:26

Two of the largest organisations in the horse racing industry Racing Victoria and the Melbourne Racing Club are preparing to pitch their media accounts together, Mumbrella can reveal.

It is understood agencies have been sounded out for the account for Victoria’s principal racing authority, along with three of the state’s biggest reacecourses: Caulfield Racecourse, Mornington Racing Club, and Sportingbet Park (Sandown).

The combined accounts are thought to be worth around $3m with a spokeswoman for Racing Victoria telling Mumbrella: “We assess our suppliers ahead of each joint marketing campaign we undertake with Melbourne Racing Club (MRC).

“The teams have had some initial discussions about suppliers for our next joint campaign but it hasn’t gone any further than that at this stage.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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