Melbourne radio ratings: 3AW builds on big market lead
3AW breakfast's Ross Stevenson and John Burns
Melbourne’s most popular radio station – 3AW – has widened the gap at number one, recording the biggest jump in the Nielsen ratings from 24 June to 1 September.
The Fairfax-owned AM station jumped from 15% to 16.2% audience share Monday to Sunday, with the biggest listenership spikes at breakfast and in the evening.
The 3AW breakfast show with Ross Stevenson and John Burns – which was up by 2.5 percentage points – now enjoys a massive 21.6% share of morning listeners, one of the most dominant positions in Melbourne radio.
It’s good to be the Olympic rights holder!
“The 3AW breakfast show … enjoys a massive 21.6% share of morning listeners, one of the most dominant positions in Melbourne radio.”
Surely that is one of the most dominant positions in Australian Radio.
As usual 3AW con everyone into thinking they are it and a bit. For all people 25-54 they rank joint 5th in cume with Smooth with a 281,000 cume! Great radio station to advertise on if your ICP is 55yo+